HOW WE FLOW

WHY WE’RE HERE

We started K-Zen with an understanding that cannabis has the power to improve people’s daily lives–whether it be for health, recreation or somewhere in between. It’s this belief that drives us to create great-tasting, safe and effective cannabis-infused drinks, making cannabis more accessible and familiar than ever before.

CHANGING THE CONVERSATION

K-Zen beverages are developed with different consumers in mind, especially those who are new to cannabis. With our low-dosed, easy-to-use products, we hope to inspire novice consumers to open up to the possibilities of cannabis and in doing so, create special opportunities for education and awareness. 

HOW WE WORK

Our goal is to create a continuous circle of good made to benefit the most essential part of our business: our customers. We start with a team of cannabis experts, food scientists and industry partners who work together to create innovative products with integrity. This dedication to quality flows directly to our customers, whose feedback and experiences are critical in helping us improve our products and the industry.

MEET OUR TEAM

CEO & Co-Founder

JUDY YEE

Co-founder and Chairman of the Board
Co-founder, Board Chair

SOON YU

Jaime Cachero
VP of Operations and External Manufacturing

JAIME CACHEIRO

Sara Thompson
Head of Revenue

SARA THOMPSON

Director of Sales, NorCal

JOHN DONHAM

Director of Marketing & Product Innovation

NEVEEN ACERO

Fiona Nowottny
Sr Supply Chain Manager

FIONA NOWOTTNY

JUDY YEE

CEO & Co-Founder

“As a long time dancer and recreational runner, I found my body’s recovery became longer and harder, so I started to experiment with cannabis as an alternative healer. It was a game-changer.”

Judy brings 20+ years of health and wellness, food and beverage experience working for brands like The Clorox Company, Nestle, Earthbound Farm and Crystal Geyser. Her hope is that in founding K-Zen and sharing her own story, she can continue to advocate for cannabis as a healing plant with the potential to benefit so many people.
Co-founder and Chairman of the Board

SOON YU

Co-Founder

“Like many folks, I had a loved one diagnosed with cancer and had to provide care during the treatments that followed. This experience opened my eyes to the healing benefits of cannabis to bring peace and harmony to those that suffer. From that point, I was a believer.”

Soon Yu is an international speaker, award-winning author and Forbes contributor for marketing, innovation, and design. He’s served as the Global VP of Innovation and Officer at VF Corporation and worked with brands at The Clorox Company and Chiquita, as well as founder and CEO of numerous venture-backed startups.

Jaime Cachero

JAIME CACHEIRO

VP of Operations and External Manufacturing

“I entered the world of cannabis through my passion for science. With my background in pharmaceutical and food manufacturing, I garnered a better understanding of what options were out there for people to relieve and manage their ailments.”

Jaime brings 15 years of experience in project management, pharmaceutical manufacturing, compliance and continuous improvement work. He’s taking his experience working with Pfizer corporation and bringing it to K-Zen to ensure products are safe and effective.

Mohini Pande

MOHINI PANDE

Sales Account Manager

“I found myself understanding unique medicines from across the world at a very young age. As I grew, I combined my culinary arts training, knowledge of Ayurvedic cooking and cannabis to reap incredible natural benefits. I enjoy sharing my learnings with friends and those curious about cannabis.”

Mohini’s diverse professional experiences paired with her own deep interest in cannabis make her the ideal team member to lead our K-Zen sales team. Her previous roles as a retail manager for a California dispensary as well as her sales experience working with key cannabis brands bring the perspective we need to move our products and industry forward.

Fiona Nowottny

FIONA NOWOTTNY

Sr Supply Chain Manager

“I’ve always appreciated that cannabis was a wonderful alternative medicine for a wide variety of needs – from serious conditions like Parkinson’s, PTSD, multiple sclerosis, to every day pains from anxiety, pain and stress. I’m still in my curious phase, and enjoy integrating cannabis in my life in new ways.”

Fiona started her career in the music industry, working as an executive assistant and tour manager for independent musicians, ranging from local professionals to Grammy-winning world-wide performers for about eight years. She’s excited to bring her 10 years project management experience  to the cannabis industry.

PAISLIE NEAL

Territory Sales Manager

“I started my cannabis journey as a recreational user in college, consuming to help alleviate stress. I quickly realized it was also a way to connect with myself on a deeper level and began educating myself of the plant’s medicinal properties. I learned as much as I could about the Endocannabinoid System and how different terpenes and cannabinoids affect our body, mind, and spirit. Once I began to use plant medicine intentionally every area of my life improved and I haven’t looked back!”

For over two years, Paislie has performed the role of budtender at dispensaries in Nevada, allowing her to bring real world experience working with cannabis consumers and the deep knowledge of the plant to her lucrative role as our NorCal Sales Representative. 

SHADAI MORA

Director of Sales

“My street cred is taking [rapper] Trippie Redd to a dispensary and sharing weed at the BET Awards. I am a leader in the cannabis community as one of the first to work in the recreational market since day 1.”

Shadai is a seasoned marketer for edibles, flower, pre-rolls, beverages, and concentrates. Before cannabis, she worked in the beverage industry for craft beer brands (Kona Brewing) and worked alongside the distributor sales teams of Anheuser Busch and Southern Wine and Spirits.

 

NEVEEN ACERO

Director of Marketing & Product Innovation

“As a former recreational user, I returned to cannabis for its therapeutic properties with CBD topicals and tinctures. Innovations in cannabis – especially edibles and beverages – have made it a bigger part of my personal self-care regimen.”

Neveen joins K-Zen with 20+ years in B2B marketing and design including 8+ years in brand management, eCommerce, social media marketing, and product innovation for beverages.

 

Sara Thompson

SARA THOMPSON

Head of Revenue

“I am an anti-establishment, entrepreneurial, cannabis-lover at heart. I enjoy cannabis as much for its healing and recreational purposes as for its challenges to become a legitimate, de-stigmatized industry.”
 

Sara has been blending her love of cannabis with a strategic mindset since well before it was legalized for recreational use in California. Since 2014 she has been helping cannabis brands get established with licenses, grow their customer base, and optimize their operations. As our Head of Revenue she touches all aspects of the company.

 

JOHN DONHAM

Director of Sales, NorCal

“I feel a deep connection to cannabis and the positive impacts it has on myself and so many people’s lives around me. I truly value being a part of the movement to bring cannabis to everyone who needs and wants it. ”
 

John is a cannabis veteran. He began in the industry in 2012 managing cultivation for a family farm. He transitioned to retail in 2015, opening Emerald Pharms dispensary, under CannaCraft. In 2018, he was promoted to Sales where he grew the NorCal/East Bay/Napa market. He proudly joins K-Zen’s powerful women to grow awareness, interest, and adoption of cannabis beverages.

TONY LOZANO

Director of Sales, SoCal

“I have been a fan and consumer of cannabis for 30+ years. I enjoy helping friends and family learn how cannabis can help in their daily lives. Educating others about the benefits of cannabis is one of the most satisfying parts of my job.”
 

Tony brings a diverse set of skills to his role as Sales Director for SoCal. From design, product management and merchandise management in lifestyle brands to sales, field marketing, and brand management in cannabis, Tony is a jack of many trades.